I’ve been giving a lot of thought to the publishing of my first full-length collection of late. Not in that fantasy scenario way, but in the serious, nuts and bolts way. And it’s putting a bit of a deterrent on the completion of the book itself, which is pretty much finished. For real. Give or take a few loose knots, a handful of pages to fill or poems to tweak. I know, I know; as Jerome paraphrases Valéry, “Poems are never finished. You just stop writing them”. I’ve never been that big a believer in that idea, anyway. And a book is not a blog template.
But I have this fear of finishing Witchcraft, of reaching the point when I know it’s completely done, not ‘a movement of wind’ from being done. Because after that comes, if you’ll let me speculate, a year of submissions and rejections, astronomical postage costs that could add up to enough to self-publish, and an eventual, possibly mediocre-level, acceptance by which time my standards and my nerves would have frayed so much that I never want to look at the poems again. Followed by up to two years of waiting to see it in print.
But if you know me, you know I’m very proactive when I set my mind to it. I am determined to have this book in print before I turn 23, which is 13 months away. And I’ll confess, even that is my pessimistic deadline. Six months is what I’m really giving the project. Okay, eight.
So I’ve been researching my options. What I learnt from Iyari is that while people will fawn over and pay extra for that “made with love” stamp, handmade books are a bitch. I don’t intend to do another run of handmade books, even chapbooks. It takes too long, and it feels rewarding for only about the first dozen or so. It’s downhill from there. I still owe people copies. And I actually showed up to my own launch with the materials for five copies, utterly shocked both by the fact that fifty people were already there before I even arrived and that I had to let someone else make those five copies for me.
Control freak. Not obvious yet?
But another lesson I learnt from self-publishing that chapbook is that the legwork for that kind of thing is considerable. Going the self-publishing route again will mean heading to a printer after having completed and typeset the manuscript, found cover art (and gotten through copyright issues, if necessary) and designed the cover, armed with a complete idea of what the book in its finality ought to look like. Which all suits me just fine. What doesn’t – and this is where the Iyari lesson kicks in – is what comes after. My work as a writer ends and my work as the businesswoman/publicity hound kicks in, and that’s where things stop suiting me at all. I am dedicated to doing the things I do, and I have found myself solo too many times. But the tasks at hand are not ones I want to devote all my time to.
Based on the experiences of friends who are writers, I understand that self-publishing a full-length book, whatever the genre, is a double-pronged sword. On the one hand, the complete sovereignty that I relish is a guarantee. On the other, it is when it comes to distribution that the troubles kick in. I can put together something that looks wonderful, is perfectly bound, I know I can find sponsors for the printing costs, and I can even have the whole thing ready in a matter of weeks but at the end of the day, it’s getting the book out there that is the problem.
These are some of what I’m mulling over at the moment:
· Is it worth it to go with a print-on-demand publisher like Lulu? Or is it better to just go to a printer and get what I need done, in bulk? One advantage of the former is that no trees die for the sake of me having enough stacks of books to make makeshift furniture from. One advantage of the latter is impulse, courtesy and curiosity buys: i.e. people I meet at readings or in my personal time may buy copies just because I have them on me.
· Just how much trust can I invest in the power of the Internet when I simply do not have a budget for publicity? And even if I did, a website and even an e-tour can only go so far, right?
· The majority of my sales, if I go the self-publishing route, will be off my website. But there is physical labour involved, namely posting. Running a one-woman office and coordinating an e-tour, managing my own publicity, sending out books, trying to secure sponsorships and invitations for actual (as opposed to virtual) touring, while simultaneously living, working and pursuing my other projects will require some serious steroids.
· If I decide to self-publish, what sort of infrastructure am I going to need to ensure that my work won’t languish in the great dark pit of self-published failures? Failures not necessarily because of poor quality of work, but because of the inability to successfully promote and sell the books. It’s important to bear in mind that when working with a press, the book’s needs are taken care of by people whose job it is to ensure x and y and z get done on behalf of its writer. When self-publishing, all of those jobs come to roost atop the head of an individual who already has to deal with day-to-day life as an artist and a person.
· What I really want is to work with a small press. I would much rather sacrifice prestige for the satisfaction of seeing Witchcraft in print sooner, and hopefully greater involvement in the publishing process.
· The problem with most publishers, whatever their size, is that they require hard copy manuscripts. Let’s establish right here that if I am to publish to my own satisfaction, looking outside Malaysia is a given. (Singapore has a good poetry-centric publisher, but no point putting all my eggs in one basket). Let’s say we’re looking at a 70-page manuscript. Sent out to fifteen publishers. Plus, say, five publishing contests. Please do the math on the postage yourself. I started this blog because I was too broke to set up a website. I would hate to accept sponsorship to submit to publishers, let alone the reading fee on top of the postage for publishing contests. That kind of money (think US dollars) could be used to self-publish, thereby rendering null several months or even a year or more of the process.
· On that very important note, do you know of presses willing to see pdfs or Word attachments of the completed manuscript?
· Based on the experience of a friend who locally self-published a bestselling novel, I know that getting my book on Amazon.com will not be possible (except via their secondhand sellers). Some rules about publishing in the US first, etc. Relatedly, and this is a long shot anyway, the published book will be ineligible for many prizes.
My options, in short are: self-publish, then put all other aspects of my life on hold while publicizing and getting my book to buyers, or, spend up to a year or more of time finding a publisher, in the process running myself into debt, but considerably less worry about distribution and publicity once the book is out.
Anyone with advice or suggestions?
Lastly, a word on why publishing this collection is so important to me. As nice as the idea of not being materialistic is, writing is my main career. I depend on it, on purely practical terms, much more than I do on my other loves (I have never tried to sell a painting, for example). The last thing I think of myself as is a starving artist – a girl needs to eat! Do I expect to make truck-loads of cash from this book? No. But if greeted with a fairly decent reception, there will be a ripple effect in other aspects of my career (keeping things materialistically-speaking) – more name-recognition will result both in the chance to write more of, and get paid more for, the things I’m really interested in as a journalist; more credibility as a writer in general will result in more writing-related opportunities, and so on. Do I expect massive success? No. But in the democracy of the Internet’s new world order, anything is feasible. And a decent reception alone could radically change my life.
Labels: poetry, publishing, witchcraft